For when you just don’t want to look anymore. Five Things You Should Buy by Becky Malinsky: “Suggestions of what to wear.Letters of Note by Shaun Usher: “Nothing but history’s most interesting letters.” Simple, straightforward, and gives a sense of the newsletter’s bare mission.On Monday, Tuesday, and Thursday at 5PM Pacific.” Clear, precise, and a promise of multiple updates per week. Platformer by Casey Newton: “News at the intersection of Silicon Valley and democracy.We’ve collected a few of our favorites to give you some ideas: The best lines relay the newsletter’s topic and the tone, and give a sense of the writer’s particular lens. This short description lives on your “Welcome” page, which appears to new readers. Writers are forced to think hard about what they want to share about their work that will intrigue and invite potential readers. What is this newsletter about, and why should someone read it?Ĭommitted as they are to brevity, Substack only allows for a single line of description. The name itself gives a sense of the wry voice readers can expect.Ī screenshot of Casey Newton’s Substack, Platformer. Computer, Enhance! by Casey Muratori: A newsletter about programming, including interviews and courses.This title demands attention and promises to reveal secrets. The Unpublishable by Jessica DeFino: A newsletter about the beauty industry, and how it perpetuates misogyny and racism in pursuit of profit.Notice how the title suggests that readers will be getting an in on game strategy. Huddle Up by Joseph Pompliano: This newsletter is about the business of sports.A tall order, but hey - this is your wheelhouse. The name should be simple, dynamic, and catchy. To get started, hone in on these publication details: 1. Gulp! Sorry to go hard on you there, but setting up your Substack publication is much more of a branding exercise than a technical one. Now, convince me to pay you with just one sentence. You’re excited to bring a readership with you on this journey. The website has created a new means of artistic freedom and ownership for writers (and other content creators) over their own work. Since the launch of Substack, many creators have started writing, switched from other platforms, or migrated their social media presence to their own Substack newsletter. The benefit? This allows writers - who have generally relied on media companies to pay their wages - to monetize their ideas without needing to farm SEO, establish domain authority, or write clickbait-y headlines. Writers sign up to produce a newsletter that they can supply for free, or for a monthly fee. If Mailchimp and Patreon had a baby, its name would be “Substack.” At it’s simplest, Substack is a subscription-based newsletter service. Ready to start writing? Read on for our comprehensive guide on how to use Substack newsletters to monetize your audience.
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